Runaway formats: I’m A Celebrity … Get Me Out of Here
Broadcastnow is reporting that ITV Studios (previously Granada Australia, Granada America etc.) has sold its format I’m a Celebrity… Get Me Out of Here to Scandanavian broadcaster TV4.
In another blow for the Gold Coast, site of 8 seasons (to date) of the original British version of the format, and four seasons of the German version Ich Bin Ein Star… Holt Mich Hier Raus!, ITV Studios’ Swedish subsidiary Silverback will make the series in Malaysia because it will be cheaper to produce there.
The Gold Coast lost out to Costa Rica as the venue for the latest American version of the format. The series started screening on NBC earlier this week. A French version was made in Brazil, two seasons of the Dutch version were made in Indonesia, and a third season in Brazil and Argentina, with two seasons of the Hungarian version made in Argentina.