The Knowledge - Katherine Blashki
CSB has been working for months on an exciting project with film journalist Andrew Urban of Urbancinefile. We’re interviewing film and television practitioners about their business experiences.
Our aim is to develop a deeper understanding about the history of business decision-making in film and television and to share with our audience the wisdom from the accumulated mistakes, experiments and achievements of the contributors.
Katherine Blashki - biography
With a recognised background in the Communication Arts and Information Technology faculties at numerous universities including Monash and Deakin University, Professor (Dr) Katherine Blashki is also acknowledged for her extensive experience in the Multimedia sector with a focus on creating narrative and systems development. Previously Head of School of Multimedia Systems, Faculty of Information Technology at Monash University, and Chair of New Media Technologies, a collaboration between the Faculties of Arts, and Science & Technology, both at Deakin University, Katherine is now Director of Research and Education at AFTRS. With a demonstrated commitment to encouraging industry innovation, her research and writing credits include more than 90 papers and journal publications together with participation in community, industry and international consultancies in communication, IT, multimedia and games design. Katherine is a consultant for IT and Games Education and a member of the Board of Film Victoria
Audio download
Chapter 1 - Rethinking the curriculum at AFTRS - 17 minutes
- In my role as Head of Research and Education - engineering changes in the curriculum
- My focus: balancing the academic with the vocational
- Key elements: immersion, engagement, agency, risk taking
- Gen Y learns in a different way to how we used to
- Important to learn to play and explore again
- When I started, AFTRS was known for excellence in screen crafts – but what was missing was the ‘wow factor’
- The so called 4 x 4 system was underutilising our resources
- Our remit is to find and nurture talent
- We have 56 very lively foundation year students
- We structured the program so they interact with big picture concepts – whatever medium they choose
- Centre for Screen Business offers skills in managing creative people
- Creativity can be developed and nurtured – and CSB does that
Video downloads
Chapter 2 - Creativity, business, education - 17 minutes
- You cannot be happily creative unless you have business management skills
- AFTRS stakeholders (students, staff, industry) have embraced having a business unit, especially the more experienced practitioners
- Some don’t understand the relevance
- Digitally created content should not be devalued just because it’s easy to replicate
- The CSB is addressing the commercialisation of the creative product
- Research must feed directly into teaching
- CSB’s Graduate Certificate course for senior media executives designed to cater for working practitioners
- My role is in educational structuring, but the CSB team is responsible for content
- AFTRS: from 64 to 250 students
- Hope to be seen as facilitating creativity, not dictating - and on cutting edge of educational and professional learning
Video downloads



























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