The Knowledge - Brett Cottle
CSB has been working for months on an exciting project with film journalist Andrew Urban of Urbancinefile. We’re interviewing film and television practitioners about their business experiences.
Our aim is to develop a deeper understanding about the history of business decision-making in film and television and to share with our audience the wisdom from the accumulated mistakes, experiments and achievements of the contributors.
Brett Cottle - biography
Brett Cottle is the Chief Executive of the Australasian Performing Rights Association Limited (APRA), a position he has held since July 1990. APRA represents over 44,000 songwriters, composers and music publishers in Australia and New Zealand. In 1997 APRA entered into a management arrangement with the mechanical rights society in Australia/New Zealand, AMCOS, following which Brett took on the AMCOS CEO role in addition to APRA responsibilities. From December 1994 until April 1999 Brett held the position of Chairman of the Asia-Pacific Committee of CISAC (International Confederation of Societies of Authors and Composers). In 2000 he was appointed Vice Chairman of the Executive Bureau of CISAC; in 2006 Acting Chairman of the Board of Directors of CISAC, and in 2007 appointed Chairman. Brett is a Director of the Australian Copyright Council and a past member of the Copyright Law Review Committee.
Audio download
Chapter 1 - APRA, the internet and the copyright wars- 16 minutes
- APRA – what is it?
- Copyright wars and the internet
- Market dislocations for music, and now the movie industry
- Internet will become major source of revenue for music creators
- Movie industry needs to learn from music and accept the internet
- It’s not about control, but access for payment
- Traditional forms of distribution to change
- ISPs in line for payment & collection
- ISPs to decide which model to adopt
- Major turnaround is imminent in music industry
- APRA supports the redirection model for ISPs but would accept the buy-in model
Video downloads
Chapter 2 - Copyright over time and across borders - 8 minutes
- Copyright expiration – lifetime + 70 years
- Copyright has no borders
- Pan-European copyright issues and challenges
Video downloads
Chapter 3 - The film industry and future strategies - 11 minutes
- Screenrights (the screen media collection agency) compared with APRA
- Debate re: Screenrights collecting for film industry
- Filmmakers and distributors need to look at current returns from the internet; if return is $0, the model isn’t working
- Copyright is automatic in film – except in the US
- Piracy and private copying
- In Europe, over Є650 million is collected each year for private copying of music & film
- Future strategies
- APRA collects about $145 million a year, AMCOS collects $45 million, and costs are about 12.3% of the total
Video downloads
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