The inaugural symposium of the recently formed Screen Economics Research Group (SERG) was held at the University of Sydney on June 12 2009. It brought together participants from industry and academia to discuss the economics of the film business. There were a variety of perspectives brought to bear on the topic, spanning marketing, economics and media studies. CSB will be making available video recordings of the symposium presentations in three instalments.

In this second installment, focused on consumer behaviour, economist John Sedgwick (London Metropolitan University) discusses his new research looking at the relationship between what viewers think of a movie before and after seeing it:

Jordi Mckenzie (University of Sydney) outlines his research into the impact of ‘Cheap Tuesdays’ on cinema admissions in Australia, and the effect produced by other variables including weather and film genre:

And Stuart Cunningham (in conjunction with John McDonnell and Jon Silver) (QUT) discusses new audience behaviours in the online world, and asks whether new distribution opportunities are undermining the power-base of the established firms:

For a full summary of the day’s discussions, click here.

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