CSB / Is Facebook good for business?

Is Facebook good for business?

About the event

On 30 October 2007 Digital Harbour hosted a Facebook for business seminar in the Innovation Building (which is also the home of AFTRS in Victoria).

Facebook has become the social network for professionals, especially in the digital industries. Does Facebook offer any value to businesses, or is it stealing employees’ time?

The media recently reported that Facebook could cost employers up to $5 billion a year in productivity. There are more than 1.5 million Australian Facebook users, with reportedly more than 100 Australians joining the phenomenon each hour.

Philip Phelan and Stephen Johnson gave their insights into the value and potential of Facebook.

The speakers

Philip Phelan is Head of Communications Strategy for Mediacom Melbourne, one of Australia’s leading media agencies. He is also Director of Glass, an inter-disciplinary research and communications planning consultancy, a Facebooker, and a slightly sceptical digital and mobile advocate.

Stephen Johnson is Founder and Managing Director of Mosaic. Stephen is a brand and experience architect known for his conceptual and strategic abilities. He is an educator and public speaker in virtual communication and social media innovation.

Download