AIMIA seminar series - bumper edition
CSB recently partnered with AIMIA (Australian Interactive Media Industry Association) to capture a series of seminars looking at successful projects and media businesses.
Topics included:
* Legal aspects of online media
* The future of interactive advertising
* Usability issues for online video
* Innovation at the company level
* New directions in search technology
The third and final installment in the series is a bumper edition, featuring a selection of different speakers talking about usability, innovation, legal issues and interactive advertising.
Usability - Joji Mori and Gerry Gaffney
Joji Mori from UsabilityOne demonstrates the application of usability guidelines for online video, while usability consultant Gerry Gaffney talks about building corporate awareness of usability, and raising the profile of user-centred design within an organisation.
From ideas to value - Jason Hutchinson and Riges Younan
Drawing upon their own case studies, Jason Hutchinson from Eclipse /Deloitte and Riges Younan from 2Vouch/ JobGenie discuss innovation - the vital process of transforming creativity and knowledge into value.
Legal issues - Simon O’Day
Simon O’Day (Managing Director - eServices) talks about managing some of the legal risks relating to your digital media business practice.
Interactive advertising - Alan Long
Alan Long, Asia Pacific Research Director from Hitwise, explores the topic of behavioural patterns online: what are people doing online; what sites do they visit and why; and what are people looking for in a website?
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