The Knowledge - Dea Connick Perez
The Knowledge is a series of interviews with leading screen industry figures, conducted by experienced film journalist Andrew Urban and published via the CSB blog.
Dea Connick Perez - biography
Dea Connick Perez is currently the Vice President of Programming for Animal Planet Media and Discovery Kids Media. She has over twenty years of experience in radio, television and media, the majority served in the kids business. Beginning with a long tenure at Nickelodeon/Nick-at-Nite/TV Land in programming and acquisitions, Perez transitioned to Cartoon Network in 1997, where she worked for five years before coming to the Discovery Kids Channel where she helped launch the Discovery Kids on NBC block in 2002 and re-launch Ready, Set, Learn on TLC in 2003.
Audio download
Summary
- Overseeing business for the channel - budgets, programming, production, licensing
- Major terrestrial broadcasters have almost abandoned children’s programming
- Business model has shifted – everywhere
- Primary income, advertising, and affiliates fees
- Keep advertising totally separate from editorial
- Some in-house productions - but mostly partner with other producers and acquire programs
- Targetting ages 2 to 14 - 24 hour programming
- Digital channel not yet a reality in the US
- Now commissioning less, co-productions are preferred
- Merchandising is a small part of the business, but growing in 2008
- Australian product is very good and suits us, eg High Five
Video downloads
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