The Knowledge - Catherine Lavelle
The Knowledge is a series of interviews with leading screen industry figures, conducted by experienced film journalist Andrew Urban and published via the CSB blog.
Catherine Lavelle - biography
With an extensive career in the film and television industry, both in Australia and overseas, Catherine Lavelle established CLPR in 1999. In 2001 CLPR was appointed by 20th Century Fox Film Distributors to handle the Australian marketing and publicity campaigns for the Fox Searchlight catalogue. CLPR is currently working with the Premium Movie Partnership on the December 1 launch of the new premium channel SHOWCASE. Working with a number of theatrical distributors CLPR has been responsible for the Australian publicity and marketing campaigns for over 60 international feature films to date.
Catherine began her career with Warner Bros in 1983, before working with international sales company Playpont Films and Henson International Television (HIT!), with responsibility for the international marketing and advertising campaigns for their catalogue of programming. She also assisted with negotiations on pre-financing productions and the organisation of co-productions with major European broadcasters. During her career, Catherine has been strategically involved in the publicity and international marketing campaigns for a number of Australian features and television programs. She has also worked as Head of Publicity and Promotions for the Beyond Group, Marketing Manager for Beyond Films and Manager, Network Publicity for Network TEN.Audio download
Chapter 1 - Starting out - 10 minutes
- Launching the business – becoming involved from script to screen
- First job - as junior secretary in the Warner Bros legal dept
- Knew nothing about running a business – but partner did
- Created a 7-year plan – never expected to become wealthy
- Expansion and downsizing in business were emotional, family-driven decisions
- All work comes from word of mouth
- Contacts are crucial
Video downloads
Chapter 2 - Knowledge, experience and diversification - 12 minutes
- Essential to understand the film & TV production process
- Marketing materials - to be created at time of production
- A wide range of experience in film & TV is desirable
- Diversification is crucial across media and all points of the business cycle
- Managing staff & training
Video downloads
Chapter 3 - Working with clients - 10 minutes
- Managing media relations for clients – understanding media needs
- Managing the client’s expectations
- Still on a 7-year plan – to continue as is until reviewed
- Flexible fees - depending on the project
- Back-end deals are feasible
Video downloads
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