The Knowledge - Tracey Mair
CSB has been working for months on an exciting project with film journalist Andrew Urban of Urbancinefile. We’re interviewing film and television practitioners about their business experiences.
Our aim is to develop a deeper understanding about the history of business decision-making in film and television and to share with our audience the wisdom from the accumulated mistakes, experiments and achievements of the contributors.
Tracey Mair - biography
Tracey Mair gained a BA, majoring in journalism, from the Royal Melbourne Institute of Technology and worked as a magazine journalist in Australia and London before joining Network Ten as a Senior Publicist. She established her own PR company in Sydney in 1991. Over a decade, Tracey Mair Publicity was regarded as the premiere boutique film publicity agency in the country. After moving to Byron Bay in 2001, Tracey downsized her company, and now focuses only on projects of particular personal interest.
Tracey was public relations consultant to the Australian Film Commission, Australia’s primary development agency for the screen industries, for a decade until 2004. Her many corporate clients in the film and television have included Southern Star, Film Australia, Jigsaw Entertainment, Palace Films, the Australian Broadcasting Corporation, Hoyts Cinemas and Hoyts Distribution. The list of films and television series for which Tracey has been unit publicist is extensive and includes Clubland, Solo, The Oyster Farmer, Suburban Mayhem, Mary Bryant, The Man Who Sued God and Shine.
Audio download
Chapter 1 - Entering PR - 11 minutes
- Launching an independent PR company
- The first Australian film, The Big Steal
- Need for diplomacy, recognising multiple agendas, energy
- Sales skills and thick skin
- Managing staff
- Shine
- Business expansion
- Managing the business – consistent revenue<
- Range of unit, release & corporate publicity
- Creating own culture around principal of business & ethics
Video downloads
Chapter 2 - Challenges and opportunities- 12 minutes
- Handling PR for Australian films & the challenges
- Case study: Clubland (on-set and release)
- Work generated by word of mouth
- Working on Asia-Pacific Screen Awards
- Contacts and experience pay off
Video downloads
Chapter 3 - The value of publicity - 14 minutes
- Working for the Australian film industry requires immersion
- Balance low-paid jobs with reasonable business
- Fees often set according to client ability to pay
- Knowing market rates is important
- The Tracey Mair PR brand
- Difficult identifying the value publicity brings
- Screentime as clients
- Negotiating international advertising for Asia-Pacific Screen Awards
Video downloads



























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