The Knowledge - Rob Antulov
CSB has been working for months on an exciting project with film journalist Andrew Urban of Urbancinefile. We’re interviewing film and television practitioners about their business experiences.
Our aim is to develop a deeper understanding about the history of business decision-making in film and television and to share with our audience the wisdom from the accumulated mistakes, experiments and achievements of the contributors.
Rob Antulov - biography
Rob Antulov is co-founder and CEO of 3eep, a provider of sports social network services. 3eep enables its partners to offer passionate sports players, fans, coaches and administrators the ability to take their real-world conversations into an online space. Rob is also currently an investor in, and director for, a number of technology and new media start-ups, including Autochic and One Minute Media. He also continues to operate a strategic advisory practice, MediaNext, focusing on the media and technology sectors.
Until recently Rob was Director of Strategy at Fairfax Media Ltd, responsible for Fairfax’s corporate direction on strategic growth, media convergence and digital expansion. Prior to that, Rob held senior management or consulting roles in media, technology, consumer goods and manufacturing companies, both within Australia and internationally. Rob holds an MBA from the AGSM, which he completed at the Kellogg Graduate School of Business at Northwestern University in Chicago. He is currently a Director of the Juvenile Diabetes Research Foundation and of the Sydney Film Festival.Audio download
Chapter 1 - New media start-ups and business models - 11 minutes
- New media start-ups and 3eep – the business of social networks
- 3eep providing consulting services
- Investing in new media, eg Autochic
- The impact of digital technology on content creation and distribution
- Broadcasters reach a mass audience – but the web offers interaction
- Content will find its audience
- Business model of 3eep – advertising, premium subscription, content syndication
Video downloads
Chapter 2 - Innovation, strategy and planning- 9 minutes
- Big business (eg Fairfax & News) responding to digital demands
- New media allows content-based community groupings and marketing
- Strategy and planning – looking three years ahead but remaining flexible
- Innovation is now cheaper
- The social benefits of new media are evident but investment decisions are the same and risks are high
- Start-ups need time to incubate
- Start-ups can import resources in return for equity
Video downloads
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