In March 2009, AIMIA (Australian Interactive Media Industry Association) held its inaugural annual conference, View 21: The New Business of Media. The one-day event brought together leading vision makers and media influencers to share their insights, experiences and connections with Victoria’s vibrant media sector. The AFTRS Centre for Screen Business recorded a number of the sessions, and is making these available below.

The new broadcasters: me, you and everyone we know

Ben Barnett (Consultant, Nous Group), Ruwan Weerasooriya (Founder and CEO, CafeScreen) and Wolf Cocklin (Snr Developer for Strategic Development, ABC Innovation) explore the new opportunities, markets and infrastructure shaping the future of online video and IPTV. How have the media giants reacted? What do they own now, what platforms/brands/networks are they buying? How are ad budgets shifting? Open or closed? Personal or social? Is the new broadcaster a network, device, or you?

That’s advertainment

The speakers on this panel discuss the collapsing boundaries between entertainment and advertising content, and reveal techniques for adapting quickly to new information and skills requirements; evolving economic models and disobedient consumers.The panel is moderated by Karla Burt (Producer and Founding Partner, Bubble Gun), and includes panellists Frankie Ralston-Good (MD Naked Communications Melbourne), Matt Houltham (Partner, Publicis Digital), Kate Richardson (General Manager, Stickywood) and Christy Dena (Universe Creation 101/ University of Sydney).

The IP question

Pete Yandell (Technology Director for RedTxt) and Chloe Quigley (Founder and Director of Michi Girl) discuss the challenges of creating, owning and monetising IP.

New business – not new media

Richard Lord (Chief Marketing Officer, Hyro) reflects on the lessons of the dotcom days, discusses the business models that work today and gives predictions on the future.