The Knowledge is a series of interviews with leading screen industry figures, conducted by experienced film journalist Andrew Urban and published via the CSB blog.
Mike Vile - biography
Mike Vile is the General Manager of Rialto Distribution and plays a key role in Rialto’s acquisitions of feature films and development of their marketing and publicity plans for releases in both Australia and New Zealand. Mike is also directly responsible for the sale of films into key Australian cinemas. Rialto Distribution is a vertically integrated media company that has been in existence for more than 13 years. As a market leading independent film company, Rialto holds the rights to over 350 feature films and employs a motivated team of professionals who are dedicated to acquiring and distributing award winning films and audience favourites.
Audio download
Chapter 1 - Rialto’s profile and approach - 11 minutes
- Rialto’s profile
- Different marketing strategies in Australia & NZ
- Looking for Australian product
- Digital distribution rights
- Acquisition policy & platform relativities
- Our big mistake - The Science of Sleep - & learning from it
- Exploring exploitation of download models
Video downloads
Chapter 2 - Platforms and markets - 11 minutes
- As it is in Heaven – 67 weeks in cinemas & DVD impact
- Selling DVDs in foyer during season – pilot at Cremorne Orpheum
- Multi-platform release – keenly interested, but horses for courses
- Own production an option – project-driven
- Looking to increase slate above 10 features p.a.
- Regional markets – digital is the way
Video downloads
