The Knowledge is a series of interviews with leading screen industry figures, conducted by experienced film journalist Andrew Urban and published via the CSB blog.
Maria Soccoro Fernandez - biography
Maria Soccoro Fernandez is a director with Manila-based Brew Productions. Fernandez’s reel includes television commercials for such high-profile brands as Tide, Pantene, Johnson & Johnson and Neutrogena. She has also directed commercials for the Indian, Malaysian, Vietnamese, Thai and Hong Kong markets and a number of music videos for high-profile stars. Her first short film Liyab won Best Short Film in the prestigious Cine Manila and Urian Awards in 2005. Fernandez is developing several feature projects.
Audio download
Summary
- Filmmaking in the Philippines - mainstream features have decreased from 300 a year to 30 or 40
- No Government support, no corporate investors
- Used goodwill of 20 years in advertising to call in favours
- Directing was easier than getting it financed
- Employ a dozen staff
- I should have a business plan – but am more of a creative person
- Screening of short film at the Asia Pacific Screen Awards
- Looking at the film as a commercial proposition
- In the Philippines, DVD has overtaken cinema
- Taking the film to schools, saving up the revenue to pay suppliers
Video downloads
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