A convenient campaign

26-Jul-07


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In this video, US producer Lawrence Bender describes his distribution and exhibition strategy for An Inconvenient Truth. It’s not necessary to summarise the ideas - it’s only 1 minute long. No matter how busy you are, you should watch this immediately. Now that you’re hooked, you can read more about the campaign in this long 2006 interview. Here’s a quote:

It’s a very big grass-roots marketing campaign, involving all different kinds of social organizations, environmental organizations, religious organizations, many different bloggers, Internet portals, be it MySpace, Yahoo, Google, Netflix—all these different groups are helping to get the word out on the movie.

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