On Monday 12 February 2007 writer / producer / director Robert Connolly of Arenafilm spoke to the Graduate Diploma students at AFTRS in Sydney about his vertical integration of his production, distribution and sales companies and his changing production methods.
Robert kindly presented again in Melbourne at a CSB Lunchtime encounters event on Thursday 22 February 2007. Below are 3 videos of this presentation. You can also download audio and video of each part. AFTRS thanks Robert for his generosity in sharing his experience with our students and guests.
Part 1 - introduction - download the audio (5.1mb MP3) or video (62.5mb MP4) - 22 minutes
- Robert’s background as a filmmaker
- Arenafilm’s history, business models and future directions
- vertical integration business structure
Part 2 - business and politics - download the audio (3.4mb MP3) or video (41.2mb MP4) -14 minutes
- the FFC’s view of the vertical integration structure
- diversifying business structure to create a separate development company
- Arenafilm’s political agenda
Part 3 - the future of film production - download the audio (3.7mb MP3) or video (47.2mb MP4) - 16 minutes
- changing methods of film production
- reducing on-set expenses
- the challenge of sustainability
- making low budget films
- innovative marketing activities
- improving the theatrical experience
